0 Summer Fashion 2013

Emporio Armani

Emporio Armani introduced us to “a new concept in impeccable elegance that is the embodiment of freshness and decorum, with a hint of aristocracy” with its spring/summer 2013 show today – which in reality translated as something very much targeted at a youthful Emporio Armani customer.

Trench coats were teamed with shorts and striped jumpers beneath, it was all very layered – a shirt-cum-jacket beneath a more poncho-like number. Wherever the Emporio man is off to next summer, it’s certainly outdoors so he can make the most of that weather (and just take a look at those sheer striped T-shirts he’s sporting to make his point).

Blazers and cardigans, worn loosely, wandered out alongside forest green leather jackets with waffle jersey tops beneath. It was a loose and effortless look. To end? A series of models all lined up in swimwear - now that's a way to make an impact and take it up a notch.

At Emporio Armani, there was a distinct gothic, grunge and leather thing going on. Skinny black leather trousers came with leather jackets and shirts that had chains bestowed upon them. The silhouette loosened up later on and into more familiar Emporio territory - though still maintained a tough, if not slightly intimidating, edge.